YouTube SEO: Titles and Descriptions Practices That Bring Views

  • August 20, 2019
  • SMO
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Finding it difficult to get viewers on YouTube videos? Considering YouTube SEO for optimizing your channel? Go ahead! Here is an article for you which will describe why and how SEO on YouTube works.

Since it started, YouTube has had hooked us all. And why not? It is one platform that has it all – from gaming videos to bedtime stories for your kids, from movie reviews to skits of YouTubers themselves.

Every other person now thinks of how easy it is for those YouTube guys to earn money by just posting some random blog or funny video and earn a lot of revenue.

But is it true though?

Do all of the people who have a YouTube channel earn a ton of money?

Are all the newbies able to get to the top of the charts?

Obviously not!

Like any other business or job, YouTube is also full-time work. You can never expect to be viewed by a lot of people just because you have published something. There are a lot of elements and strategies that have to be applied to get a moderate amount of viewers on a single video.

The most important element that you are going to need is “time”.

And other – the correct usage of words.

When you use the right keywords and apply correct SEO strategies for your videos, you are making it easier for your channel to achieve success.

In this article, we are going to understand how optimizing the titles and descriptions of your videos to reach out to maximum people.

What is YouTube SEO?

To optimize your channel and its elements like playlist and metadata are known as SEO for YouTube. The channel can be optimized for both the YouTube audience and audience on the outside – like Facebook.

Here are some pointers that will help you out when you want to optimize the channel:

  1. Rename the videos using the correct target keywords
  2. Take care of search intent while creating your title and description
  3. Optimize description based on the content of your video – the more relevant the description, the better
  4. Video category is a must
  5. The video must be tagged with popular keywords that match with your video content
  6. Custome thumbnail
  7. Add subtitles and closed captions to enhance the user experience
  8. Add cards and end screen in all the videos so that viewers continue watching your material.

YouTube Video Title Best Practices

The title which is most relevant to the video content, the one which describes your video correctly, will be very friendly to the viewer and also from the SEO point of view to the YouTube algorithm.

If you are not sure which keywords will suit the best for your content, then you can use the Google’s and YouTube’s autocomplete feature to search for the query that might match your content, and you will be able to get an overview of what people are searching on the internet. After this, you can optimize your title accordingly.

Let’s understand it this way:

When you are looking around for some tutorial or any other informative video, what do you type in the search bar? The words that you type to find the solution to your query are the keywords. These keywords, when put in title naturally, make the video visible to viewers. The more catchy and relevant the title of the video is for the user, the more are your chances for getting a click.

So, the title must not only be attractive but also should be clear and precise.

Youtube Channel Description

Similar to the description of your blog posts, a good description will surely help you gain a reputation among watchers and YouTube algorithm. Craft a slightly longer description which matches the content of your video, and tells the user what they are watching without giving out much. While the descriptions are set to be under 1000 characters, only two or three lines show up on the page. It is only when a user clicks on “show more” when they are able to read the whole description. So, you want to tell them everything that they might need to know in the first 160 characters.

Here is a tip: Complete your description with the most useful keywords

Helpful enough? If this article was helpful and informative to you, don’t forget to share it with your friends and put a comment in the comment box to let us know.

Akanksha Aggarwal was born and raised in Delhi, India. She is a Computer Science Engineer with a passion for writing and art. She is currently working as a Digital Marketer and a blogger, but she has a history of working as a teacher. An introvert, Anime fanatic, and a proud elder sister, she loves her life. She loves to write about How-to Guides.

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Akanksha Aggarwal

Akanksha Aggarwal was born and raised in Delhi, India. She is a Computer Science Engineer with a passion for writing and art. She is currently working as a Digital Marketer and a blogger, but she has a history of working as a teacher. An introvert, Anime fanatic, and a proud elder sister, she loves her life. She loves to write about How-to Guides.

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