Guest Post: Meaning and its Significance in SEO

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SEO consists of two aspects – On-Page SEO and Off-Page SEO. Whereas on-Page is an important part, Off-Page is also a prime factor. It plays a very significant role in ranking your website.

Some of the terms we often hear in Off-Page are link building, Guest post, Profile links, Web 2.0, article submission.

Today, here we are going to discuss guest posting which is a part of Off-Page SEO. If you want to know how to do it and how it is going to be beneficial to your website then you are reading the right article.

Meaning of Guest Post

Guest posting is a very effective way to increase visitors to your website. The process includes you writing/contributing an article on someone else’s website. It is one of the effective ways to get back high-quality backlinks and get high-quality referral traffic to your website. 

Guest Posting or guest blogging is a win-win situation for everyone, the guest blogger gets the high-quality backlinks and the site owner gets quality content related to his/her website niche. Guest posting started as the next step to social media blogging. But soon it became a way for marketers to gain more backlinks within a short span using spammy techniques. So Google put many restrictions in Guest posting and warns against mass guest posting or low-quality guest posts. But it still remains one of the most effective methods for link building.

Some Useful Guidelines While Creating Guest Posts

1. The guest post you are writing should be niche relevant. This means that the article should relate to your website and the website on which you are guest posting.

For example, if your site is about Guitars and the host site is about dog food, then the results will not be fruitful. Your article would not get visitors as the information is not relevant. If the admin of the host website notices that you have posted a non-niche relevant link, then they will remove your article. All your time and energy will be wasted. So, always write an article related to your site and to the site you are submitting your article.

2. The content you are going to post should not be plagiarized. SEO is all about creating original content to the reader. Stealing and publishing someone else’s content will only result in you being banned from the website for a lifetime. Or, spammed by Google band that will not something that you would want.

Guest Posting Blog Goals

Before you start writing a guest post for your website, you must have certain goals in mind. Your aim must not be to get high-quality backlinks and provide irrelevant content (or spun content) to your visitors without providing any value to them. If you really want to take the full advantage of your guest blogging exercise, then you must have certain goals in mind before starting to write a guest post. Here are some of the major factors which you must keep in mind:

  • Position yourself as an authority and creating meaningful relationships in the industry.
  • Getting relevant exposure (traffic) to your website.
  • Building your site’s domain authority and page authority by getting back high-quality backlinks.

How To Find The Right Guest Blogging Opportunities?

This is the first thing which you must look for before writing any guest post. You must do thorough research to find the ideal guest post prospects and make a list of sites relevant for your niche or industry. Here are some of the opportunities/prospects which you can consider while posting a guest blog on any site:

1. Google String Search

There are hundreds of strings in Google which can help you find the correct opportunities for guest blogging. Here are some of the search operators which you can use:

Keywords:

  • “submit a guest post”
  • “guest post”
  • “guest post by”
  • “accepting guest posts”
  • “guest post guidelines”

Search Strings:

  • [your_topic] “write for us”
  • [your_topic] “become an author”
  • [your_topic] “guest post”
  • [your_topic] “guest article”
  • [your_topic] inurl”contribute

2. Social Media Searches

Want to know the most relevant sites within your niche and industry which guest bloggers post on? The best way is to search with the keyword “guest post” on the major search engines. Twitter is one of the most well-known sites, so you can enter the keyword “guest post” to see the list of tweets posted related to guest posting in your industry. Follow these tweets to know which are the most relevant sites for accepting guest posts.

3. My Blog Guest

My Blog Guest is one the top blogging communities where webmasters seek for guest writers to post guest post on their sites. You can find the relevant sites to post your guest post using through this site. You can visit the site from here.

Use of Guest Posting in SEO

Guest Posting gives many advantages to your website.

  • It advertises your site.
  • It is a very good way of marketing.
  • If you are offering someone to guest post on your site then you will be getting new and fresh content everyday.

You can say that it is beneficial to both the sites.

What An Ideal Guest Post Consists of

It generally consists of 300 to 500 words in the count. There should be a Title, headings and subheadings as you would do in On-Page. When you write your article you insert a link that is of your website. And this is how you get the benefit of having more traffic to your web page.

Types of Guest Posting

There are two types of guest posting – Paid and Free. Here we are talking about the free or unpaid method which is also called article submission.

Guest Post Writing: How To Write a Quality Guest Post

There are some points that you should keep in mind while writing an article which is as follows:

  • Check that article is not plagiarized. The content should be original and fresh. Copied content gets spammed and deleted.
  • Put the right amount of keywords in it.
  • Give your article a unique Title and incorporate your main keywords in it so that the crawlers would identify your topic of the article.
  • Put the main headings and subheadings in your article.
  • Make bullet points and short paragraphs so that it will make your article more presentable and reader-friendly.

If you are looking for good results in terms of ranking of your website then this is the fastest and the most relevant way to do it.

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Mansi Semwal is a working professional currently working as an SEO Executive in a reputed Digital Marketing Agency for 1 year.

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Mansi Semwal

Mansi Semwal is a working professional currently working as an SEO Executive in a reputed Digital Marketing Agency for 1 year.

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