Google Adwords or Pay Per Click (PPC)

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Concept

This is by far the biggest revolution in marketing which announced the advent of digital marketing as a completely new stream in the internet era.

Traditional marketing was used to traditional media. The most commonly and oldest one known to us is the newspaper. Changes happened from black and white to colored paper. We also see small innovations further in a pop up or a cut out or even attaching a compact disc, etc.

The radio was a medium which came far before the television but it was multiple channels in the FM frequency bands with high quality sound reproduction which really made this of interest for marketing purposes

The television was another major revolution where people could see live and in a way the medium of a cinema theater came to the household. Multiple channels have posted another problem that the viewers use the remote control to switch channels to avoid viewing advertisements or more appropriately as many say to utilize the advertisement time elsewhere.

In these entire traditional medium, till date the sales pitch of the medium is the number of subscribers they have. Further money has to be committed for a certain space mostly in square centimeters or square inches in the newspapers and magazines, for a time slot mostly in seconds on the radio and the television. There is no linkage or guarantee that the viewer or subscribe will actually see or hear the advertisement.

The concept of guaranteeing that the advertiser needs to pay only when a potential client clicks on their advertisement campaign and reaches the landing page, revolutionized everything. This was therefore popularly called “Pay Per Click (PPC)”

Digital marketing service agencies evolved as opposed to the traditional marketing service agencies. There are many digital marketing service agencies which do not do anything in the traditional space and vice versa. Those in the traditional space unable to evolve or add on the digital medium are bound to become extinct over time. This is because the pace as which the share of digital marketing is rising is stupendous and it is not long before the traditional marketing mediums will get marginalized or only operate in specific niche segments.

Editsoft Digital Pvt. Ltd. based in Noida (Delhi NCR) is one such highly recommended and best digital marketing agency which provides a one stop solution to its clients for all their digital marketing requirements. This company has focused and specialized into every aspect of digital marketing and does not deal with the traditional advertising platforms or mediums.

Evolving mediums

Newspapers and magazines are going online. Their online viewership is rising fast whereas the offline physical newsprint is largely on the decline. As generations change, the habit of reading a physical newspaper will no longer exist and it would become unviable to run a newspaper with a physical print home delivered.

There are mobile applications such as inshorts which is the medium of getting news for the new generation.

The television is also moving online into live streaming and is changing more and more towards internet data based content. Netflix, Amazon prime, Hotstar, etc. are all in this category and the list continues to get longer by the day.

Cost of Advertising

With pay per click (PPC), the cost of advertising changed completely. It came into the reach of almost everybody from those looking at localized lead generation in smaller numbers to those looking at global scales.

Let us take an example:

A newspaper advertisement in a local edition (supplement of the main newspaper circulated in a limited region like Noida Times) of a newspaper which claims a circulation of one lac is priced at Rupees 350/- per sq. cm. Even a small advertisement of 5cm. x 5cm. would cost Rs. 8750/- . Now imagine a small advertisement hidden in one of the inner pages of a local supplement and what would be the actual viewership in the subscribers. Within that viewership what would be the people who actually fill out an interest form with their contact details. The answer generally anyone would give with experience is that one should expect negligible to no response so either spend more in a larger space which is visible or multiply the number of insertions.

As against this even if we say a lead cost through PPC works out to about Rs. 25/- each then in Rs. 8750/- you have at least 350 people who would have clicked on your advertisement and reached a landing page. Further, you pay in multiples of Rs. 25/- only and can stop the campaign as per your choice or tweak it for more focused targeting as per your choice.

The answer is simple. There is actually no comparison between the two cases and PPC wins hands down.

Keywords

Key words could mean a single word, a bunch of words or even a phrase. Editsoft Digital Pvt. Ltd. is recommended by our existing clients who consider it the best digital marketing agency in Delhi NCR. It provides PPC services by giving the clients a complete keyword analysis ranging from which words they should use to get the best leads at an optimal cost.

Negative keywords also play an important part. These are like limiters which try and reduce the unwanted leads. For example if one wants to find clients for content marketing and the keywords then for the same keywords are searched by potential clients as well as freelance content writers. It would be frustrating for anyone who is spending money looking for a potential client to get more leads of those who are just scouting for freelance work, so negative keywords like content writer, freelance can be plugged in. Further, a message can be made mandatory which can help filter keywords that potential clients use more and negative keywords which freelance content writers use more.

Recommend readers to also go through the article on Search Engine Optimization (SEO) which explains how SEO and PPC actually need to be planned as a strategy to work in tandem towards realizing business development goals.

Conclusion

PPC has revolutionized the marketing space and digital marketing now is the future with rising percentage over the traditional marketing mediums and platforms. It is only a matter of time before traditional medium and platforms of marketing are marginalized or remain as niche propositions.

It is important to choose a good digital marketing agency which can plan a strategy where PPC and SEO is done in tandem to meet business development goals.

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Call or write to the best digital marketing agency in Delhi NCR, Editsoft Digital Pvt. Ltd., for SEO, PPC services or any requirement in digital marketing.

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Anushree Bose is an SEO Executive at Editsoft Digital. She is learning Digital Marketing for the past 2 years. She is passionate about SEO and has a special interest in on-page SEO. Her interest lies in content writing and languages. An avid learner who is currently learning the nuances of on-page SEO.

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Anushree Bose

Anushree Bose is an SEO Executive at Editsoft Digital. She is learning Digital Marketing for the past 2 years. She is passionate about SEO and has a special interest in on-page SEO. Her interest lies in content writing and languages. An avid learner who is currently learning the nuances of on-page SEO.

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