Content writing and Content Marketing Services

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Why are Content Writing and Content Marketing two different services

Editsoft Digital Pvt. Ltd. is a one stop full service Digital Marketing Agency based out of Noida (Delhi NCR). In the vertical of content management there are two different services that we offer

  1. Content Writing Service: where content is written for clients based on their requirements. The cost of writing the content varies depending upon the volume of content and the type of content.
  2. Content Marketing Service: any business entity is likely to know the most about their own products and services and different business topics related to their products and services. Therefore, it is possible that they are more comfortable in writing their own content and get the same marketed by a professional digital marketing agency.

If you Google content marketing, the dictionary meaning there is that content marketing is a type of marketing that involves the creation and sharing of online material. This online material can be text, videos, pictures or combinations.

As already enumerated above, Editsoft Digital Pvt. Ltd. which is a highly recommended full service digital marketing agency in Noida (Delhi NCR) differentiates this into two services which are the creation of content and the online sharing of content.

Role of Content

Any form of marketing be it traditional or digital, content is the essence of it all. Any visualization of the strategy that is formulated by the marketers is essentially communicated to the target audience through the content shown to them. One can easily understand that if the target audience understands what the marketer has visualized and wanted to communicate, the probability of conversion would increase. This is because what is conveyed is the same as what is understood and therefore the promise of the marketer is likely to satisfy the customer requirement.

Content can be text, pictures or videos. Traditional marketing involved face to face interaction in most cases between the sales person and the customer. Online or digital marketing Is based on having no geographical boundaries and hence the interaction is unlikely to be face to face in most cases.

The best digital marketing agencies have to understand and ensure that the content being shown is standardized; there is no physical presence of a sales person allowing change in strategy dynamically based on customer response. In other words the margin for error is minimal or negligible.

 

Content Writing Service

The basic definition of this service is already given above. A good digital marketing service agency understands and allows the client to write their own content as they are likely to have the most relevant knowledge about it.

At the same time, it has to be understood that this service also is essentially divided into different parts

  1. The content or the matter itself – which based on the knowledge of the subject
  2. The grammar and flow – so that it is legible and understandable to the reader with thoughts flowing in a sequential manner.
  3. The aesthetics which involves fonts, color, spacing, etc. – all of which contribute to keeping the reader engaged
  4. The digital marketing requirements – coverage of keywords adequately for search engine optimization (SEO), meeting the standards of format, size, quantum of words, text to picture ratio, etc. as required by different platforms on which the content is to be publicized. There may also be regulatory requirements with respect to certain geographical area of the world, associated with certain identified products and services.

This should give a fair idea of what should be expected from the best digital marketing agency which is contracted for content writing services.

Ironical situation – it is important to emphasize again that the content is the core and needs the maximum focus. Why we say the situation is ironical because more often than not the core is taken for granted and all the emphasis shifts to the add-ons, accessories or garnishing, so to say. If you go to a restaurant the basic dish ordered is important as it is the core. That basic has to be good first before you compliment the garnishing, the presentation. If you are going through a presentation, the content is the core and that has to be the basic requirement to be fulfilled. The presentation, layout, colors, etc. can only be a differentiator among those whose core content has been approved.

Another part of this ironical situation is that within the range of cost that this content is written for, the cost of content is mostly a fraction of the total cost spent around marketing that content.

For example an article is written for the website for search engine optimization (SEO) purpose. This article is for say a 1000 words. Now whether you pay one rupee per word or five rupees per word, the total cost of the article is going to vary between rupees one thousand to rupees five thousand. It is the same article though that will be published and publicized which the intention that the target audience would read it. For this part i.e. content marketing services the amount of money spent could be multiple times of the money spent on the content writing.

Cost does not necessarily define quality but cutting corners at the wrong place is definitely going to hamper quality. Lower cost allocated to content writing is likely to result in getting an inexperienced person with little subject knowledge to write it.

 

Content Marketing Service

The role of the digital marketing agency here is to ensure that the content is published and publicized across a spectrum of digital platforms to get maximum reach to the target audience.

So while content forms the core, how the content is used, placed, positioned, spread would ascertain the extent of the benefit that could be derived from the content.

Recommend readers to also go through the articles on search engine optimization (SEO) and traditional marketing versus digital marketing, which will further give an insight into why content is even more important in digital marketing than it was in traditional marketing.

 

Should content be written and marketed by the same digital marketing agency?

Let us understand this in different parts

  1. Not every digital marketing agency is a comprehensive full fledged one. In other words there are many digital marketing agencies which specialize only in one or more parts of the digital marketing space. They then outsource the other parts to other people. So, if you have a choice, go for a digital marketing agency which gives full service.
  2. Subject knowledge is likely to be the best of the product or service owner so that knowledge can be used for putting the content matter together and then allow a digital marketing agency to articulate and present the content matter as appropriate for digital marketing purpose.
  3. Content writing is high skilled specialized business in itself. There are several freelancers who do this as well as platforms and companies which engage and manage freelancers taking their commission in between. From the above two points we can say that a freelancer who is known to have the best and relevant subject knowledge can be used directly for putting together the content matter. A full service digital marketing agency should then be used to articulate and present this matter as well as do the digital marketing of it.

 

Conclusion

The importance of content cannot be emphasized enough. It forms the very core and must get adequate focus. It is imperative that costs are not cut for developing content which in any case is likely to be a fraction of the cost for marketing the content. Knowledge of the subject is helpful in getting the best content together but there are several other parts to it which complete the content for usage in digital marketing. It is best if content writing and content marketing services are taken from the same digital marketing agency. The best digital marketing agencies will have proficiency in both.

 

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Call or write to the best digital marketing agency in Delhi NCR, Editsoft Digital Pvt. Ltd., for Content Writing, Content Marketing, SEO services or any requirement in digital marketing.

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Anushree Bose is an SEO Executive at Editsoft Digital. She is learning Digital Marketing for the past 2 years. She is passionate about SEO and has a special interest in on-page SEO. Her interest lies in content writing and languages. An avid learner who is currently learning the nuances of on-page SEO.

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Anushree Bose

Anushree Bose is an SEO Executive at Editsoft Digital. She is learning Digital Marketing for the past 2 years. She is passionate about SEO and has a special interest in on-page SEO. Her interest lies in content writing and languages. An avid learner who is currently learning the nuances of on-page SEO.

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