5 tools every Facebook Marketer should use

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Shortage of time? This is what every Facebook marketer is facing right now. Whether its about maintaining multiple accounts or scheduling multiple posts at one time. All one focus is on managing time and getting maximum results.
This is what many small businesses struggle with right now.

The success secret  Facebook Marketers is the use of Tools that manage time and measure efforts.

In this article, I will share the best 5 epic tools which help you get better results with your Facebook Marketing. The best part is that these are either free to use or are very cost effective

1. Small Fb tools

Smallfbtools provides a pack of 10 basic tools which enhances your Facebook marketing.

  • Competitor’s post
  • 20% Text Rule
  • Interest Finder
  • Groups Finder
  • Event Finders
  • Related Links
  • Facebook symbols
  • Design Finder
  • Keyword Tool

I personally have used it to research about target audiences.  It’s easy to find all groups and events related to your target keyword. According to Facebook advertisement guidelines, each image you boost on Facebook must satisfy the 20% criteria of Facebook. 20% Text Rule tool measure the percentage area of text covered in the image.

2. Canva

Is Facebook Design is getting out of your budget? Well, it is for small business owners whose budget for design is tight or not existent. According to research by Dan Zarrella of Hubspot, 37% increase in engagement is experienced when Facebook posts include high-quality images. It is necessary to use and will guarantee you more engagement from Facebook fans.


Canva is free to design tool which create high-quality designs that make content pop in the news feed. You don’t need an expert designer for your regular updates. Canva makes it really easy for you to just drag and drop the content, and your image is ready. You can visit Beautiful Canva tempates and use them in your designs or campaigns.


Few main features of Canva are:

  • Custom Dimension
  • Ready to use templates.
  • Marketing Materials

Explore each area and get the basics of visual content right from the beginning. Canva creates thumb-stopping designs that will compel your fans to take the action you desired. Just small changes in its free to use templates is good to use as a beginner. The more you will explore the designs the more creative way you will find to express your content.

3. Post-Planner Tool

Are you Stuck in creating curated content that will go viral on Facebook? Well let me introduce you to my favorite Facebook tool of all time Post Planner and I am sure you will be amazed by the results.

post planner

Using Post Planner is like having a team of content ninjas in your business.

It easily fits in your Facebook apps section. It provides you three options:

  • Viral Photos
  • Top Content
  • Status Ideas

Create curated ideas with the help of viral photos options and then sit back and watch engagement on your post goes up like a space rocket. Viral Photos options are really excited as you can choose from hundred of pages from post planner database.

4. Agora Pulse Facebook Barometer Tool

Are you worried about reach and engagement on your Facebook page? Well, this is what 74% of small businesses are struggling with.

Its necessary to understand what impact your  reach and engagement, so you can better decisions about your target audience.

If all options in Facebook insights mess your head. Agoraplus provides you a free to use Facebook Barometer Tool which helps you to generate an analysis report. This saves your time and shows what you need to work on.

It asks you to add your Facebook page you want to measure. The best part is that you add multiple Facebook page in the same account.

After your page is added, its take few minutes to synchronize before you get the overview like shown below.

agora pulse barometer tool

Agorapulse benchmark your page against very active facebook pages.

No. of metrics shown in the report are:

  •  Fans Reached
  • Negative Feedback
  • Viral Reach
  •  Organic Reach
  • Engagement
  • People Talking About
  • CTR

5. Agora Pulse Contest

Worried about campaigns strategy? Well, this one shows you an overview of all the activities on your page and help you schedule your post and create campaigns right from the dashboard. You can create any kind of campaign from the list.

  • Photo contest
  • Coupon
  • Fan Vote
  • Instant win
  • Personality test
  • Quiz
  • Sweepstakes

Agorapulse Timeline Contest

You can promote your campaign via the post on your page. Campaign information can be added as a page section.  The free trial has a cap on participants, which you can get rid of by updating the plan. One key advantage of this tool is that it saves your administrative time. Using this is a great option if you are looking for short term engagement tactic for your fans.


All above shared are basic tools used in Facebook marketing. I hope you will find these useful as I did.
Have you tried any of these before? Any other tool in mind? Please share your thoughts in comments below.

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Ankit is the Co-founder and CEO of Editsoft Digital. He is into Digital Marketing for past 5 years. His core areas of interests are PPC management, Email Marketing, Effective Landing pages and Search Engine optimisation. Loves helping people.

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Ankit Sharma

Ankit is the Co-founder and CEO of Editsoft Digital. He is into Digital Marketing for past 5 years. His core areas of interests are PPC management, Email Marketing, Effective Landing pages and Search Engine optimisation. Loves helping people.

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